Tnuva
DESIGNING THE MOST ICONIC AND BELOVED DAIRY BRANDS IN ISRAEL THAT STAND OUT IN EVERY FRIDGE
Tnuva
DESIGNING THE MOST ICONIC AND BELOVED DAIRY BRANDS IN ISRAEL THAT STAND OUT IN EVERY FRIDGE
Tnuva
DESIGNING THE MOST ICONIC AND BELOVED DAIRY BRANDS IN ISRAEL THAT STAND OUT IN EVERY FRIDGE
Brand Identity
The story of Tnuva, which was founded as a cooperative in 1926 and became over the years the largest food concern in Israel, is interwoven throughout the story of the country.
After the establishment of the state, Tnuva played an important role in the development of Israel's economy.
Tnuva has always been an integral part of being Israeli. It is a memory of a family, a house, a home. That home is the center of the brand's visual translation.
The graphology of the Tnuva script is faithful to modern classic Hebrew script. the edges of the letters are almost sharp, slightly rounded, a typical design of an Israeli alphabet. Confidence, stable, modest and harmonic.
In the milk packaging we connected the words tnuva and milk and thus created an ownership of the product milk and tied it to the Tnuva brand. The checkered design at the top of the milk box creates a strong output on the shelfs. Today this design have become a memorable and modular icon (almost as strong as the Tnuva brand itself) that cannot be changed.
Next Project
Israel Air force
CREATING A POWERFUL VISUAL SYSTEM FOR ONE OF THE WORLD'S MOST POWERFUL AIRFORCES
Brand Identity, Motion Graphics
